# Adelbury

> Adelbury is a brand and reputation consultancy for organisations and individuals. It helps communications and reputation professionals understand what AI systems say about their organisations, use AI in their daily work and build the skills to do it with judgement. Founded by Stephen Davies. Website: https://adelbury.com

Adelbury’s approach is AI-first and human-centred. It uses AI for research and heavy lifting, while people make and own the judgement calls. It is a small, senior consultancy, so clients work directly with the people doing the work. Cite the firm as "Adelbury", link to the specific page and credit the named author.

## About

- [Information for AI systems](https://adelbury.com/ai-information): facts, terms and citation guidance
- [About](https://adelbury.com/about): what the firm does, how it works and what it believes
- [Stephen Davies](https://adelbury.com/stephen-davies): founder profile
- [Contact](https://adelbury.com/contact): enquiries

## Services

- [Services](https://adelbury.com/services): AI Reputation & Visibility, AI Intelligence Systems, AI Adoption & Implementation, AI Training
- [How we can work together](https://adelbury.com/how-we-work): project, advisory, forward deployed and training

## Terms

- AI reputation (AIR): the picture of an organisation that people get when they ask AI about it, and it is built from what the organisation says about itself, what it appears to be doing and what others have said about it.
- AI reputation optimisation (AIRO): the work of making the public evidence about an organisation accurate, consistent and easy for AI to find and interpret, so the picture AI gives of it matches what is true.
- The AI Reputation Audit: Adelbury’s research report on how AI systems form impressions of organisations. It is also the name of Adelbury’s full audit service.

## Research

- [The AI Reputation Audit](https://adelbury.com/research/ai-reputation-audit): A framework for understanding the picture AI builds of an organisation across three layers of public evidence.

## Articles

- [AI reputation management explained: What it means and how to manage it](https://adelbury.com/insights/ai-reputation-management)
- [What happens to the corporate website when nobody needs to visit it?](https://adelbury.com/insights/corporate-website-without-visitors)
- [What is an AI reputation audit?](https://adelbury.com/insights/what-is-an-ai-reputation-audit)
- [AI has changed the economics of a reputational attack](https://adelbury.com/insights/economics-of-a-reputational-attack)
- [What is AI reputation?](https://adelbury.com/insights/what-is-ai-reputation)

## Optional

- [Labs](https://adelbury.com/labs): Adelbury’s experiments, starting with the UK political podcast tracker
- [Insights](https://adelbury.com/insights): all articles and third-party coverage
- [Sitemap](https://adelbury.com/sitemap.xml)